Brand awareness, the
enemy of creativity. It means every 10-20 years films that had enough cultural
impact to be known, in name, by people who were too young or not yet born when
they came out, get a remake shit onto the canvas for a whole new generation to
"enjoy".
"The Poltergeist
title had good recognition in the 15-25 demographic. If we start filming next
week we can go for a June release."
"Dollars
Goldberg is producing. Instucting us to drop the menace and make the family as
white and bland as possible. He says anything above a 'mild peril' warning will
have an impact on the opening weekend take."
"Plotline?"
"Essentially a
photocopy of the original, just dropped in a few iPhones. Apple have agreed
product placement. Including them, Chevrolet and the Happy Meal tie-in,
production costs already covered."
"What about
effects, we gonna go practical like the original?"
"Shit no. CGI in
post. Less time, less money."
"Less
convincing."
"You're
fired."
Or something close to
the above. Anyone involved in this production at any level who has used the
words "Dark", "Complex", "Reimagining",
"Reboot", "Generation" or similar deserve to have their
fingers kicked off.
With the exception of
Jared Harris' enjoyable performance, this film was every bit as unsatisfying
and soft-edged as you'd expect.
Poltergeist is an
anagram of Reg's Tit Pole. That would be a much better film.
http://www.imdb.com/title/tt1029360/
3/10
Polterkin.
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